Samsung to Launch the World’s First TV-screen-based NFT Browser and Market Aggregator

Electronics giant Samsung is expanding its TV offering for 2022 to include support for non-fungible tokens (NFT), including screen-based browsers and NFT market aggregators.

Samsung Expanding its TV Lineup to Include NFT Support in 2022

According to an announcement on January 3, The Korean electronics manufacturer stated that in 2022, Samsung will launch the world’s first TV-screen-based NFT browser and market aggregator. This is a groundbreaking platform that enables browsing, buying and selling, and display of favourite works of art

With Samsung’s MICRO LED, Neo QLED and The Frame TV series, the platform will offer an intuitive integrated platform for discovering, buying and trading digital works of art. It will provide the ability to preview NFT art and explore its history and blockchain metadata before purchasing.

Samsung wrote in its announcement that as the demand for NFT continues to grow, the demand for solutions to today’s fragmented viewing and buying landscape has never been stronger.

The TV also supports smart calibration so that NFT creators can preset the display settings.

The Non-fungible tokens saw a spike last year: In the third quarter of 2021, the NFT transaction volume exceeded $10 billion, a staggering 38,000% year-over-year growth. Art NFT sparked a surge of interest, and digital artist Beeple made headlines worldwide in March 2021 with a $69 million price tag for a single NFT artwork.

NFT is a hot topic at Art Basel Miami, and art galleries around the world are trying to solve the problem of how to display NFT artwork.

Crypto Adoption

This is not the first step Samsung has taken in the field of crypto; As early as 2019, the company expanded its smartphones to include support for crypto assets and introduced the Samsung Blockchain Wallet on its Galaxy S10 model.

A year later, the company added the crypto video streaming platform Theta.tv to its Samsung Galaxy phones and enabled support for crypto hardware wallets in its Samsung blockchain wallet in 2021.
Later that year, the Bank of Korea announced a pilot project for the central bank digital currency (CBDC) through Samsung Galaxy cell phones.

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